Leafs' Matthews featured in promotional video for new CCM hockey stick

Matthews, coming off a career year in which he scored 69 goals and 107 points for the Leafs, is featured in a commercial for the release and promotion of the stick, which was showcased on X by CCM Hockey on Tuesday.

The commercial opens with the new Leafs captain lining up for a faceoff before showing his off-ice work with the stick. Matthews, the National Hockey League's most prolific scorer in the modern era, is shown displaying some of the stick's quick-release ability. The narration shows the stick's key features:

The clip was filmed and released before the 26-year-old was named the Leafs' next captain. Matthews was named the Leafs 26th captain, replacing John Tavares, on Aug. 14, becoming the first American-born captain in club history.

According hockeyshop.com, the Trigger 9 grip is adjusted slightly to work better with the ergonomic geometry. The «E» shape varies along the shaft, so your hand can adapt easier to the play as needed, improving efficiency in your performance. This, in turn, can then help your shots get off quicker and easier, something Matthews has a pretty good handle on.

Matthews won his third Maurice «Rocket» Richard Trophy last season and is entering the first year of a four-year, $53-million contract.
Matthews has scored 368 goals, adding 281 assists for 649 points in just 562 career regular season games. He's added 23 goals and 49 points in 55 career playoff contests.

Source: HockeyDB
Auston Matthews Statistics